How Many People Succeed with Email Marketing?
We don’t really discuss email marketing much here, even though it’s the generally considered to be the most effective form of online marketing in existence.
When you open your inbox, there’s always the hope there will be something amazing awaiting you. That could be a client handed to you on a silver platter from a friend or colleague. It could be a note from a mentor with some great advice. It could be an update from your best friend halfway across the globe. It could be an invitation to an event. It could be a “yes” to a date request.
Or it could be a marketing message from a list you are on.
You just never know what you might get.
As an email marketer, how do you cut through the clutter? How do you deliver a message so great that your audience eagerly awaits your next message? Who from the Geek Estate community is successful in their email list building efforts?
Some questions…
For publishers:
- How important is email marketing to your current business?
- What is your open rate?
- What is the definition of email marketing “success” to you?
- Is your current email marketing just your blog content, repurposed for email?
- Are you having conversations, and building a real community with your list?
For readers:
- How do you determine which newsletters to read and which ones to delete (or “spam”)?
- How many newsletters do you receive? How many do you read?
- Do you read on mobile devices, or your desktop?
- What brands/individuals deliver value with every email?
[Photo via http://www.smartinsights.com/]
Bryn Kaufman
Posted at 18:05h, 25 SeptemberHi Drew, I posted a comment and I do not see it here. Is that because the posts are moderated first or did it disappear?
Drew Meyers
Posted at 20:44h, 25 SeptemberI sucked it out of spam
Bryn Kaufman
Posted at 20:48h, 25 SeptemberThanks, if you want you can delete one. I thought I was losing my mind as I remember hitting the post button.
Drew Meyers
Posted at 20:50h, 25 Septemberdone
Bryn Kaufman
Posted at 18:09h, 25 SeptemberI don’t Email market something monthly, but we do try to get everyone on our Watch List to send them properties they are interested in. I feel if we can send once per day to someone vs. once per month, we are going to be on the top of their mind when they go to buy or sell. We send out a little over 300,000 emails per month.
I do not read much Email marketing other than Blog updates like this one using Blogtrottr.
Karri Flatla
Posted at 20:38h, 25 SeptemberEmail helps me stay top of mind … and no I don’t spam people with garbage =) Email is still alive and well in marketing land. You can bank on it.
Drew Meyers
Posted at 20:44h, 25 SeptemberNo spam/garbage is always a good thing 🙂
Drew Meyers
Posted at 20:51h, 25 Septemberwhat is your open rate? how many people unsubscribe?
what would you say is your biggest pain point?
Bryn Kaufman
Posted at 00:52h, 26 SeptemberOpen rate is 54.74%. 11.96% clicked for more info. Unsubscribes .02%, SPAM Reports .01%, Bounces .01%.
The biggest pain is getting them onto the Watch List but I have two VA’s that handle that among other things.
At one point Yahoo was not letting a lot of my Emails through but I now use SendGrid and that is no longer an issue.
Shubhanker Durva
Posted at 00:22h, 26 SeptemberEmail marketing is very important thing for business.
Sam DeBord, SeattleHome.com
Posted at 10:37h, 26 SeptemberWe’ve done some one-off campaigns for big updates. Using Vertical Response to avoid spam filters for a big blast. Open rate was about 70% but we only send once in a long while. 10% unsubscribe.