Meet the RE Tech Entrepreneur: Jarred Kessler from Easyknock
In our latest real estate tech entrepreneur interview, we’re speaking with the CEO from Easyknock, Jarred Kessler.
Without further ado…
What do you do?
I am the CEO of Easyknock and an investor in startups. I am the jack of all trades in the company and on a quest to change the home buying and selling market from being 93% done by brokers to much less. We hope to do this by connecting people directly.
What problem does your product/service solve?
We are creating a platform that empowers buyers and owners to connect directly to buy and sell a home. With EasyKnock, homeowners can enter a much broader market by asking owners what price they would sell their home for. This takes away the often difficult challenges of the traditional listing process.
https://www.youtube.com/watch?v=lkITNCErWFo
What are you most excited about right now?
I am most excited about the macro trends changing the way business is done . People want to connect directly and 88% of the consumers don’t value brokers in a survey of 20k people. Im also excited about my book “Death of Real Estate Salesman” I also invested in a company called Meural.com that I love.
What’s next for you?
Next for us is launching in Long island, NY (next month) and creating value for owners and buyers in Easyknock. Also adapting my book into a movie.
What’s a cause you’re passionate about and why?
I am passionate about helping build a better education dynamic in third world countries. If you give people more to lose the world becomes better.
Thanks to Jarred for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).
Bryn Kaufman
Posted at 13:49h, 11 JuneSelling homes of owners who do not really want to sell is not going to be easy. From what I have seen anyone will sell, but for those who do not want to sell you have to offer way above market value to get them to say yes.
My feeling is if Realtors could be replaced it would have happened by now. All the schemes to change the industry involve a discounted commission, and the truth is it appeals to some, but most seller do not care because they feel they will end up with less in their pocket at closing.
That is the bottom line and the reason Realtors are still involved in most transactions. That same reason is why Redfin and other discount brokers have carved out just a small fraction of the market.
Maine Home Connection
Posted at 10:26h, 13 JuneWhere is the survey that concludes 88% of the consumers don’t value brokers? Is that include the people who have actually bought and sold a home – or those who have not?
Bryn Kaufman
Posted at 10:30h, 13 JuneGood question, I was wondering about that too, although not really worried. I would say 99% of the people I work with value our services so for us it is not an issue.
Geordie Romer
Posted at 11:36h, 14 JuneIt sounds like Zillow’s “Make me move” – except that they want to be the middle man instead of a real estate broker who adds value to the transaction.
Drew Meyers
Posted at 11:40h, 14 JuneUnless they figure out how to drive new demand, then i’m not sure how they’ll survive with that model. Zillow has buyers that owners/agents can’t reach on their own.
Geordie Romer
Posted at 11:46h, 14 JuneI’d love to be whichever company benefits from their ad spend. They will be the only winners in this story. This startup will only last as long as someone wants to burn cash.