In our latest real estate tech interview, I’m talking to Adam Selig of Lumentus Social, another company in REach.

Without wasting anymore time, here’s a bit more from Adam…

What do you do?

Lumentus Social makes social media easier and more effective for brokers and agents.

Why do you do what you do?

To us, social media has evolved into the haves and have nots.  There is a relatively small percentage of agents who have fully embraced social media.  They are active and find great value in it.  But there are lots of agents who are skeptical and do not think it can be effective for them.  We want to make social media more accessible and have more brokers and agents feel confident that social media can help them in business.

What are you most excited about right now?

We get excited when we see people feel a sense of relief about their social media efforts.  To some, social media is a burden.  The feeling that they are not doing social media right is a weight that they carry around.  When we talk to them, we often see a visible lift and a sense of “yeah, I can do that.”  It is very satisfying when that happens.

What’s next for you?

We are very focused on increasing awareness in the real estate industry of our solution.  We have spent years working on the technology and tuning our solution, but we need to make more people aware of what we have developed.

What’s a cause you’re passionate about and why?

A lot of my passion surrounds my work and family, and the causes I get involved with are centered around them.  For example, after Hurricane Sandy, our town created a community advisory board to develop strategies for improved crisis response.  I participate as the communication specialist on that team, so next time people are better informed and know how to get the help they need.

Thanks to Adam for sharing his motivations and current projects. If you’re interested in connecting with him further, you can find him on Oh Hey World and LinkedIn.

We’ll be featuring other real estate tech entrepreneurs in the coming weeks. If you are an entrepreneur in the real estate vertical (past or present), and want to be profiled, please follow the steps outlined here. Remember, you can always discover other people in the Geek Estate community here.