In our latest real estate tech entrepreneur interview, we’re speaking with Dana Dunford from Hemlane.

Without further ado…

Who are you and what do you do?

I’m the CEO and co-founder of Hemlane, a technology-enabled property management platform. Through real estate, I have become a strong advocate of purchasing properties anywhere, as the best investments are not typically in your backyard. I help real estate investors set up the most intelligent process to manage rentals from a distance, while connecting them with local, licensed professionals.

What problem does your product/service solve?

Most rental owners select between do-it-yourself management and hiring a traditional property management company. The majority of owners opt to take the do-it-yourself approach to management. Hemlane is a flexible and transparent solution, where rental owners can manage from anywhere with the option to use our 24/7 repair coordination team and local, licensed leasing agent partners.

What’s are you most excited about right now?

Our team at Hemlane. Steve Jobs once said, “A team of A+ players will run circles around a team of B and C players.” This is very true. While we only have 14 members on the team, they all have entrepreneurial spirits, a strong work ethic, and are downright great people. And, we’re planning to all reconvene post-COVID, which will be a great company event.

What’s next for you?

In the most immediate future, we’re launching new pricing tiers at Hemlane which will be more attractive to our user base. And, we’re really looking forward to our Series A round next year. On a personal note, I’m excited about the opportunity to go back to Africa after COVID to visit my husband’s family and watch our twins grow up.

What’s a cause you’re passionate about and why?

I care very deeply about the oceans. My mom is a geophysicist and oceanographer, my dad is a ship captain, and my husband is a surfer. I’ve always grown up near the beach. To help preserve sea life, my husband and I are deeply committed and connected to the Golden State Salmon Association.

Thanks to Dana for sharing her story. If you’d like to connect, find her on LinkedIn here.

We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).