One of the biggest issues agents face with driving traffic to their websites is often the least talked about. Yes you need to build backlinks, establish a social media presence, build relationships online, but the under-utilization of building a site with a large amount of content is often ignored.

Many agents will put up a site, create a page for their main areas they service with a few paragraphs, and install an IDX. Why stop there? Those pages can only generate so much traffic while many searchers are using long tail keyword queries you need to be taking advantage of. Tony Gilbert in Eastside Seattle for example does a phenomenal job of structuring his content and creating pages beyond the norm. The possibilities are endless as to what consumers search for and you want to be able to cover as many as possible.

Ideas For City Or Area Subpages:

• Subdivision Searches: After you create a page for a main area, whether it be an entire city or geographical area, create a page for every single subdivision within the area. This is a gold mine for long tail traffic and motivated consumers. The process takes a lot of effort, which means most of your competition won’t be doing it already!
• School Districts: Many consumers who are reloctating will research which school they would like their children to attend first, then start searching for a home around the area. Create pages for every school that you can with informative content for these types of consumers and be the go-to page for those looking in the area.
• Property Type: This should be a given but I still see many sites who have yet to create pages for different property types within a geographical area. Take a city and break it by “City Homes For Sale”, “City Condos For Sale”, and “City Lots For Sale”. Not only will this make it easier for those visiting your page to find what they need, but you will be able to generate more traffic by capturing those long tail searches. Not everyone searches just “City Real Estate”….
• Price Ranges: Another popular search for consumers is to search based on price within an area. Many IDX products have this built-in but if yours does not, make sure to create these pages to make it easy to navigate your site, but also drive more traffic.
• More Ideas: Other areas that can lead to further visitors may be bank owned homes, short sales, foreclosures, lakefront homes, lofts, townhomes, and many more.

If you have yet to create pages on your website that consumers are searching for, you are missing a significant amount of traffic and potential income for your business. Many of these long tail searches are the low-hanging fruit that no one else in your area will be targeting. Commit the time to develop this type of web presence and it can pay off in a very short amount of time.