Month 1
Refer to the Geek Estate Pro 1 Month Blogging Content Strategy
Month 2
With month 2, the focus should be — surprise, surprise — more content. Additionally, start targeting a few local reporters to build relationships with.
Week 1: Real Estate Market Update for , A must see, amazing listing in , 5 Hole in the Walls You’ve Never Heard of in
Week 2: Spend two hours reading content written by local reporters. Leave at least 5 comments on articles they’ve written. Write a post on your own blog with your thoughts about a topic that one of the reporters you’ve targeted wrote about and link to their article in your post. Make sure to email the reporter a link to the post.
Week 3: Real Estate Market Update for , Random article about whatever is on your mind, [business name] – Why it’s my choice for dry cleaning service in .
Week 4: 5 most walkable homes in , Listings between 300-500k in , Random – pick any topic being discussed in the media and write a post with your opinion on the subject.
Month 3
Month 3′s focus is — more CONTENT. Try as you might, you can’t run away from this content thing.
Week 1: Real Estate Market Update for [city name], Try creating a video answering a question you have recently answered via email & upload the video to YouTube (& embed it into a blog post), My 3 favorite outdoor activities in .
Week 2: 3 biggest price drops on listings in [city name], Current mortgage rates and what they mean to you
Week 3: Real Estate Market Update for [city name], [neighborhood name] – neighborhood of the week, 5 day care providers to interview in
Week 4: Most expensive listings in [city name], My 5 favorite coffee spots in [city name], Film another short video answering another question from your inbox and post it to YouTube & embed it into a blog post
Month 4
By now, you should have at least one decent relationship with a local journalist covering your market. And, oh yea, did I mention you’ve got to write more content this month?
Week 1: Real Estate Market Update for [city name], [store name] – the best hardware spot in [city name], The best 3 thai restaurants in [city name].
Week 2: Email your best media contact with three potential stories they may be interested in (hint, what are people in your area interested in?), Listings between 700-900k in
Week 3: Real Estate Market Update for [city name], [neighborhood name] – neighborhood of the week, Contact information and addresses of elementary schools in [city name]
Week 4: Spend 2-3 hours pouring through your Google Analytics data. Look at your most popular pages and what search terms visitors are finding those posts from and write another post about that topic (making sure to link back to your original post somewhere in your new article).
Month 5
You should start to see a decent amount of uptick in your traffic numbers if you’ve been blogging for 5 months.
Week 1: Real Estate Market Update for [city name], Current mortgage rates and what they mean to you.
Week 2: Spend 30 minutes a day each day this week and read other articles about your city. Make sure to leave comments on every article with an intelligent thought relating to the article (DON’T just say “Great post”).
Week 3: Real Estate Market Update for [city name], The 5 newest listings in [city name] for the week of [date range]
Week 4: [neighborhood name] – neighborhood of the week
Month 6
Week 1: Real Estate Market Update for [city name], The best outdoor festivals in [city name] for [year]
Week 2: [Restaurant name] – my favorite Sushi restaurant in , [neighborhood name] – neighborhood of the week
Week 3: Real Estate Market Update for , [restaurant name] – Why it’s the best Italian food in [city name].
Week 4: 5 most expensive listings in [city name], Random – write about whatever you want (does not have to be related to real estate), My favorite outdoor activities in [city name].