Product, Process & Profit
So you’ve recently purchased the latest product or technology that’s going to revolutionize your business. You’ve done your due diligence. Check references and are looking forward to implementation. You are excited about seeing the fulfillment of all the promises made by the sales person who pitched the product to you. With a successful launch of this system you anticipate a quick ROI and ideally a boost to your bottom line.
But without the proper process in place a successful implementation is highly unlikely. Software and solutions are only as good as the process that supports them
And when I speak about process, it’s as much the resources as it is the people who will support the system and interact with it on a daily or weekly basis.
Over the years I have seen many a failed implementation of systems because the people who have to use the solution on a regular basis have no desire to change. They want to maintain the status quo. These people feel they are being forced by their leadership, but can’t say this, so their focused animosity is pointed toward the provider of the new technology.
After a few weeks or months of back and forth and struggles. The new technology initiative is abandoned and you, as the leader who saw the value is left believing that this system you were going to implement is the worst decision you had made in a long time.
This happens far too often. Great systems are abandoned because of staff that refuses to change and adopt this new technology. Often it is out of fear of job security but more commonly it’s purely a lack of desire to change what seems to be working fine. Change is scary. Change is difficult.
So how, as an owner can you overcome this challenge?
It’s quite simple – involve your key staff in the decision making process. Include them in demonstrations and evaluations. Keep them engaged and lead them down the path with you to making this change. They then have a vested interest in seeing this thing succeed and your enthusiasm toward this change becomes contagious. They won’t want to let you down and have more stake in seeing this succeed.
Then and only then, will the Product you implement be supported by the Process in place and will ultimately lead to Profitability or at the very least efficiency.
Drew Meyers
Posted at 08:30h, 20 FebruaryI’ve seen this first hand numerous times over the years.
Whenever I hear someone bitching about CRMs, this is almost always the culprit. You can’t expect them to be valuable if no one uses them.
Richard Lewis
Posted at 08:39h, 20 FebruaryAgreed. I’ve seen many a good technology foiled by staff that refuses to embrace it.
Dan
Posted at 09:01h, 20 FebruaryBetter yet, let the key staff members ‘own’ the process. Define the problem: “our CRM is painful to use, and isn’t getting me the data I need to make better decisions”, and let them sort it out! Of course, you can’t check out, you have to give them feedback during the process. But if they pick the technology/software/solution, they will have a stake in implementing it.
Bryn Kaufman
Posted at 14:36h, 21 FebruaryI am implementing some new technology that will hopefully help my business and in order to make sure my agents benefit from it I am not letting them use it.
What I mean by that is my VA’s will do the data entry and other things needed to keep it running.
I told the agents all they need to do is be responsive to the new leads we get from this system, and that is the one thing I can count on them to do.
bangalore5
Posted at 00:21h, 04 MarchBangalore5 is the first exclusive Bangalore property portal dedicated to serve the apartments and gated community people in Bangalore.
Peter Ricks
Posted at 11:20h, 06 MarchWell written, Jonathan- and very timely.