For those of you that love Gmail, Google Docs, Google Analytics and all of the other great tools that Google provides comes another beauty.

Now with Google Spreadsheets, you can create a custom form for your website and have your leads fill it in and populate your Google Spreadsheets.

From the Google Docs Blog:

We’re really excited to bring you forms! Create a form in a Google Docs spreadsheet and send it out to anyone with an email address. They won’t need to sign in, and they can respond directly from the email message or from an automatically generated web page. Creating the form is easy: start with a spreadsheet to get the form, or start by creating the form and you’ll get the spreadsheet automatically.

Responses are automatically added to your spreadsheet. You can even keep a closer eye on them by adding the Google Docs forms gadget to your iGoogle homepage, created by software engineers Valerie Blechar and Sarah Beth Eisinger (in her first month at Google!). It lists your recent active forms, with new responses highlighted.

What a great addition to an already great tool.  If you have not tried Google Docs, now is the time.  We find it to be an excellent tool for communication with our team as well as ensuring that we are all working on the most recent copy of our data.

h/t reachd