The topic of last night’s #retechchat was Strategies to Increase your FB “Likes” — but we opened it up and discussed anything and everything related to Facebook. There was a lot of great discussion around engagement versus reach, and here’s a great Tweet from Jimmy Mackin to sum up the consensus:

@drewmeyers Obsess over Engagement. Master the craft of getting people to stop lurking and start engaging. #retechchat

Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear).

Alternatively, you can view the discussion on TwapperKeeper under the #retechchat hashtag.

Lastly, if you’d like to vote for next week’s topic – that can be done here. Hope to see you next week!