Let’s face it, you’re probably struggling to find top-notch clients in this sluggish economy. Until the year 2020, it doesn’t look like your situation is going to improve. The best thing to do in times like these is get creative by finding new and innovative ways to sell property.

While most Realtors rely on Craigslist and other boring sites to increase their traffic and inquiries, staking a claim on the digital horizon is a path less taken. The real pioneers of digital real-estate are packing up and heading out to the greener pastures of new and social media to strike it rich. Here are a couple of tips on rustling up more leads, closing more sales, and making your personal brand more vivid.

Let Clients Tour Homes in Their Underwear

By harnessing the astonishing power of Adobe Flash and knowing your way around a panoramic camera, you can create a virtual property tour and place it on your agency’s website. Jobseekers relocating from around the country will have access to your asset without having to venture away from their hometowns. This will give you the upper hand when trying to sell homes to buyers in high paying fields such as engineering and technology or if you’re looking to sell a downtown loft to an ad agency.

By taking high quality videos of your property with devices like the 4G Phone Samsung Exhibit, you can create YouTube channels designated to virtual tours of your listings. If you’re clever enough, you can take your YouTube channel and become a viral real-estate destination if you add mentions of a haunted house or a historical who once had tea in the parlor room.

QR Codes Explain What You Can’t (Or Don’t Want To)

Many destinations are implementing QR codes as a way to inform visitors about the historic significance of their locations. Long Beach, Washington offers a walking tour for smartphone users throughout the entire city and on the Discovery Trail, one of the longest stretches of beaches in the country. Users can scan the QR codes and participate in their journey and brag about their adventures on location game sites like SCVNGR.

Have you ever wanted to sell based on charisma alone? By implementing QR technology on your property, you can explain certain features of the building in better detail than ever before. Instead of memorizing facts about specific features of the home, you can spend time wining, dining, and exciting clients. Try creating QR codes for specially built sinks in the kitchen or recently renovated basement décor.

Make Your Property a Famous Socialite

Social media websites, such as Foursquare, are useful tools when touting a property’s location. If you have an apartment located in an affluent metropolitan neighborhood, a Foursquare account allows you to associate it with the ritzy shopping destinations and glamorous lounges beneath the high-rise. If you are catering to college kids, create an account that highlights the best watering holes, late night diners, and all-nighter coffee houses for cram sessions.

Don’t be Afraid to Gloat

By creating a personal website, your personal brand can skyrocket if used correctly. Not only will clients directly associate you with your listings, resume, and social media accounts; you will have a forum for your own opinions. Don’t like how the Obama administration is handling the housing bubble? Let the world (and your potential clients) know about it.

The days of posting your picture on the bench by the bus stop are dead. By learning how to effectively break through on the Internet and social media, your bus stop ads will start appearing higher so people on hover-bikes can read them.