Naming a startup, and the branding that comes after, is certainly not easy. Given that I’ve written about naming and branding several times recently as we’ve been going through the exercise for our own startup (we are making a 2nd attempt at solving the missed…

You may know that I’ve been thinking about brand names a lot, due to the fact that my co-founder and I have been going through the branding exercise ourselves for the private hospitality exchange app we are building. The name we had decided on (after lots…

You’ve got the next breakthrough in the real estate industry. The product idea has been bubbling around in your head for months. You’ve validated it with customers. You’re 75% SURE (nothing is ever 100%) it will work. Maybe you’ve even built a MVP (minimum viable…