I’m somewhat surprised I haven’t written anything about Project Upstream yet (though Bryn has). Rob has written about the topic numerous times recently (see here and here) which got me thinking about broker listing data, and the future of the MLS. I actually mostly agree with Rob’s vision…
Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently has to take data from hundreds of MLS organizations, in a variety of formats, and consolidate it to put it on Zillow. Once Upstream is completed, they will…
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