Surefield launched their Pricepoint this week (see GeekWire coverage), which you can test out here (coverage for properties in Western Washington only). The concept of personalizing an automated valuation model with custom comps is not new, of course. During my time at Zillow, I spoke with consumers…

For those in Seattle, there is a new brokerage in town. Surefield, started by David Eraker, Aravind Kalaiah, and Rob McGarty. Rob and David were both early, early Redfin team members. The online 3D tour technology that is front and center is certainly slick. Buyer…