We’re (Horizon) building a marketplace for people looking for places to stay, and those willing to provide it.

Every startup, in any industry, matching needs and haves – aka building a marketplace – will have to address a number of challenges along the way. It’s far from easy. There are only a few questions that really matter when building a marketplace:

1. What’s the pain point you’re addressing? How many people have that problem?
2. Who has a massive incentive to solve that problem, and what is it?
3. How do you get distribution?

Number 2 is the one not discussed often enough.