Given my 5 years working at the big Z, I was stoked to see this Tweet tonight…
"What is Zillow?" On Jeopardy tonight! pic.twitter.com/N7IXfDOfMy
— Spencer Rascoff (@spencerrascoff) March 4, 2014
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Mike McGee
Posted at 21:16h, 03 MarchWho knew they did product placement marketing on Jeopardy? 😉
Drew Meyers
Posted at 21:20h, 03 MarchI honestly have no idea how jeopardy questions are determined or how zillow got in…but I imagine knowing someone in their research department would be a step in the right direction. I doubt Zillow paid for this placement, but it wouldn’t surprise me if someone at Z knows someone at Jeopardy.
Sam DeBord, SeattleHome.com
Posted at 16:07h, 04 MarchLOL. The zestimate thing was a good clue. “Houses before they hit the market” was influencer advertising 101.
Eric "The Coach" Bryant
Posted at 09:13h, 04 MarchIt was pretty cool to be watching at that moment … everyone in the house started asking me questions about @Zillow … Additionaly PROPS go out to @Wordpress, who was the prior answer, and @Yelp, who was the next!
#Mainstream
Coach
Jay Thompson
Posted at 16:36h, 04 MarchI’m glad the guy nailed the answer…https://www.facebook.com/photo.php?v=10151904424721607