I love this ad. It’s genius.
FYI I grew up on a lake (Lake Sammamish).
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Joe Spake
Posted at 12:19h, 22 FebruaryYep. NAR could learn a lot from watching this
Drew Meyers
Posted at 10:58h, 23 FebruaryBut will they is the question
Sam DeBord
Posted at 09:54h, 23 FebruaryWatched this with a group (of non-RE people) during the Oscars. Zillow does well to do the “home” emotional pitch. One person teared up but said “why does it have to be about the grandpa dying and the daughter helping her mom find a place to die?”
Maine Home Connection
Posted at 14:58h, 23 FebruaryThis is a great emotional ad, but as realtors we have really, really given away the first contact with the consumer. Many in the media and uninformed real estate agents often claim that the portals are nothing more than advertising….a new version of print advertising. But I can’t really remember when newspapers or magazines went out of there way to capture (and control) the clients they represented. Sometime in the near future real estate agents will look back and say, how did this happen, we have absolutely no control of our business.
UrbanDwell
Posted at 16:29h, 24 FebruaryGreat emotional ad