We’ve covered Zillow Digs here before. I’ll be the first to say I think Zillow Digs is a brilliant strategic move by my former co-workers to repurpose the millions of photos they have collected over the years for an entirely different use case.

As of this past week, Digs is now available on the iPhone.

Zillow-Digs-iPhone-app-6786a2I’ve spent a bit of time playing around with the app this weekend. A few things I’ve noticed:

  • There are some awesome photos worth looking at. You can see a few of the photos I dug via my profile.
  • No surprise, Corcoran Group is an early adopter (they obviously get the value of being early).
  • No surprise, Spencer is a crazy active user.
  • Architects (& here) are using it – smart.
  • When I found an awesome photo, I found myself wanting to know where that house is located. I don’t need the specific address, but the city and state would be great info to know. And, what’s the Zestimate?
  • I didn’t really notice the “estimate” prices — which is the most interesting angle to this app for the people using the app for real world research about remodels (I’m just using it to browse photos).
  • Even though I’m not an active user — I’m used to Instagram where I can double tap an image to like it, and was constantly frustrated not being able to “dig” a photo without placing it on a “board”.

What do you think of the app?