I’ve long been a fan of Zillow Digs. It’s been months since I’ve opened the app — but tonight I opened it up, and was surprised to see advertisements integrated into the photos.

zillow-digs-monetization

You can click any of the dots on the image, and be one click away from a place where you can learn more — and buy — that specific item.

Smart.

Anyone with any intel on whether this is working (or how many people use Digs monthly), I’d love to hear it.