You gotta hand it to them…job well done. The fact that 1,000 agents showed up speaks volumes. That’s an event about the size of Inman Connect (I honestly have no idea what Inman attendance has been over the past few years, but I heard 1,000 or 1,200 a couple years ago somewhere).
Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.
Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.
A mastermind for real estate tech innovators.
Stay abreast of industry trends and network with other industry doers and entrepreneurs.
A PAID MEMBERSHIP, PRIVATE COMMUNITY.
We build consumer products at the intersection of community, real estate, and travel.
Learn MoreStay a Night, Give a Night
Farm your area with an innovative program to build community and help address our homelessness challenge.
Bryn Kaufman
Posted at 13:33h, 06 NovemberJeff Manson & Frank Klesitz did a good interview of a successful Zillow Premier Agent at https://www.youtube.com/watch?v=2EGJRjYMZj0.
It was pretty amazing because he pays on average $185 per lead from Zillow, yet he makes $20K+ per month on those leads.
For me personally I am not ready to sign up for Zillow at $185 per lead, but I learned a lot about good lead follow-up. When a lead costs you $185, you can’t afford not to have great follow-up procedures in place.
My feelings for Zillow itself are mixed.
I am always pro-consumer, and while consumers like their Website, a lot of the data they show is stale. The Zillow expert they interviewed said many of the leads he gets are for properties not available anymore, so he converts that lead to using his website, which has up to date information.
So from a consumer stand point while the site is nice and has nice features, if you are looking at listing information that is not accurate that is an issue.