The Lastest From The Geek Estate Blog
It’s been awhile since we’ve talked about Broker Public Portal here (now a joint venture with Homesnap). Just this month, Homesnap raised $14 million. A few stats: 21 million consumers used the Homesnap site/app in 2017 8.5 million consumers engaged with agents on the Homesnap site/app in 2017 3-4 million unique visitors to Homesnap every month Especially given I’m in Seattle where the NWMLS operates (and is famously hard to deal with both on technical side of things as well as business), some big news hit yesterday: Homesnap/BPP is coming to … Read More »
According to NAR there has been a lot of speculation recently about the 2008 settlement agreement between the DOJ and NAR. Even though NAR reached an agreement with the DOJ, they successfully discouraged most brokers from using a VOWs by allowing the MLS to charge a lot more for them. In many cases it costs twice as much to put up a VOW vs. an IDX website. This price increase means that companies that market websites to Realtors almost always market the IDX version. As … Read More »
“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer generations and others like a study from Cadent Consulting Group saying that the more than half of millennials have no preference between a private-label and the bigger national brands. This is good news in some ways. What it means is … Read More »
Are you a real estate broker/age? Are you interested in technology? Interesting in building a real estate brand? If so, Sequel released their “How Brokers are Handcrafting the Future of their Real Estate Technology” 2018 report. Download here if you’re interested in learning from a few brokers who have shared their story. PS: And, yes, Sequel is right that “The noise is getting louder.” That’s a huge reason the Geek Estate mastermind was created.
We’ve now published three Geek Estate founding member interview; Jennifer Kjellgren, Sep Niakan, and Eileen Romito. The interviews are meant to give you a taste of current business priorities, products and trends to watch in 2018, and what they enjoy about being a Geek Estate mastermind member. Our 4th interview is with Ryan Coon from Rentalutions. I believe I first met Ryan at the MetaProp demo day several years ago, and have been impressed with the job he’s done building Rentalutions ever since. Without further ado… What’s your most significant business focus for 2018? Our … Read More »