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    IDX is not Syndication

    For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

    by Sam DeBord on April 14, 2015

    (Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a consumer advertising perspective, that argument may make sense.  From a broker-centric profit mindset, it’s far from the truth. Our company shares our listings with brokers via IDX and with portals via syndication.  It makes sense based on our clients’ requests, but to … Read More »

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Zillow Provides Public Records to MLS’

Posted on by Drew Meyers

ZillowGroup-vertical-300x125

I just saw this press release, via Spencer on Twitter. Zillow Group to Give MLS Partners Free Public Record Data Bold move indeed. That’s a pretty big incentive to get MLS’ onboard, depending on what the data rights are that go along with using the data. Another sign of the serious commitment Zillow is putting into getting direct MLS deals, as I imagine this is costing them a pretty penny. I can’t imagine their data providers are letting them distribute data for free to every MLS … Read More »

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

Posted on by Sam DeBord

IDX is not Syndication

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a consumer advertising perspective, that argument may make sense.  From a broker-centric profit mindset, it’s far from the truth. Our company shares our listings with brokers via IDX and with portals via syndication.  It makes sense based on our clients’ requests, but to … Read More »

Getting into Travel Industry is Still Absurd – and You Should Still Do It

Posted on by Drew Meyers

Horizon

I got a question from a developer friend of mine this weekend, wondering whether Horizon had an API. I asked him why, and he responded with: Have a guy pinging me about helping him design/position a real estate mls + back office for [country X]. I always wondered why more people don’t integrate with services like yours in areas of interest so they can help people check out a place and then have an inside track on selling them a property later I wonder the … Read More »

An Apple Watch Real Estate App Idea

Posted on by Drew Meyers

apple-watch

  As you probably know, the first apps are already built for the Apple Watch, with countless more in development as I write these words. Here’s a real estate app idea… No, it’s not consumer facing. I will wager a guess that one of the first widely adopted apps in the real estate industry with be a simple lead router. The app I’m envisioning would do 2 things: 1. Pop a notification that shows a new incoming lead, where it’s coming from, and a way to see a little … Read More »

Why was there no vote about giving our listings to Zillow?

Posted on by Bryn Kaufman

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we distribute our listings to is an important issue, and as the local Board of Realtors supposedly represents us, they should vote or take a poll on important issues like this. The funny thing with my Board is, they just polled … Read More »

Interested in Sponsoring Geek Estate?

Posted on by Drew Meyers

If you’re interesting in sponsorship opportunities with Geek Estate, shoot me an email (drew @ horizonapp.co). Discounted rates available if you commit to 2-3 months.

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