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    Get Your Name on the Fridge

    by Marc Siden on March 27, 2014

    I often wonder why the lists of important numbers people keep on their fridges seldom contains a realtor’s information. Granted, it’s not like someone needs to call their realtor every day. However, it would still be nice to achieve that trusted professional status, wouldn’t it? I had a passionate conversation with a broker/owner one evening. I said Joe, you need your agents to think and act like financial advisors. I wish I had a picture of his reaction; not because he didn’t get it, but … Read More »

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The Phases of Building a Real Estate Tech Startup

Posted on by Drew Meyers

I’ve spent the last 2 years working on an early stage technology startup outside of the real estate industry, Oh Hey World, as well as working on several consulting projects within the industry (including Props) — and certainly have learned a few things about the various phases tech startups go through in the process. As the entrepreneurs reading know or will know soon (for those working on their first startup as I type), there are multiple phases to creating, building, and bringing a new product … Read More »

Drones Become Airborne to Sell Homes

Posted on by Karin Gage


A few real estate agents in the La Jolla, California area are using drones and aerial photography to sell high-end properties in the area. Imagine an eight-propeller (octocopter) drone fully equipped with a built-in camera while it lifts off from your backyard. All you need to do is connect your Smartphone to the controller, and you become the navigator of a high-tech helicopter. As the drone hovers twelve feet above the ground, it provides a live feed of property videos via WiFi. Sounds like a … Read More »

How to make money with a real estate startup – infographic

Posted on by Mike McGee

I saw this infographic the other day on entrepreneur.com: The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use in real estate is far from perfect. Think about it: CRM, IDX, Document mangement, MLS software, etc. Much of it is counterintuitive, inadequate, incomplete and downright frustrating. It makes me realize what opportunities exist in real estate technology for a killer … Read More »

4 Compelling Lead Generation Offers REALTORS® Can Provide

Posted on by Matthew Collis

Lead generation offers for real estate agents

Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name and email address (at a minimum) in exchange for something of value. The benefit of this is that you can capture new, potentially very qualified leads, and then use your Realtor CRM to nurture them over time and convert them … Read More »

Real Estate CRMs and Lead Management: Where Is The Integration Automation?

Posted on by Sam DeBord


I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources? Traditional CRMs are great for managing your “customers”, which is what they were designed for. It’s striking how many haven’t gotten past that point, though. Most real estate agents and teams that I know are generating leads through their own … Read More »

Retargeting: Turning Real Estate Leads into Sales

Posted on by Matt Sidford

The Internet offers a variety of methods, such as social media, search engine optimization and pay-per-click ads that realtors can use to gain leads and convert them into sales. But the problem that most realtors experience when marketing on the Internet is that the customers visit their websites once, and don’t return again. Marketing studies say that the more times customers visit your site, the more likely they are to purchase your products and services. In an effort to help solve the problem of one-time … Read More »

Technology Tips for Agents

Tech is a tool. Like a hammer. You can use it to build a birdhouse. Or you can use it to build a castle. The choice belongs to the user.
- Greg Fischer - Fort Worth Real Estate

Give your buyers and sellers the best damn user experience as possible.
- Dominic Morrocco - Washington DC Real Estate

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