The Lastest From The Geek Estate Blog
The value proposition of HomeBay: THE SMARTER WAY TO SELL. Sell Your Home, Keep The Commission. Commissions, that dreaded topic most love to avoid. (read some of my prior analysis on the topic here and here). The field of those trying to get rid of commissions/agents is getting more crowded by the month (here, here, here, etc)… is anyone succeeding in the regional pockets they are focused on? Any intel you have, leave in the comments please.
The Swanepoel T3 Group, residential real estate’s definitive strategic information firm, has hired award-winning former Inman News writer Paul Hagey as managing editor of its Swanepoel Trends Report and industry power-ranking list Swanepoel Power 200. Hagey will work closely with Swanepoel T3 Group Chairman and CEO Stefan Swanepoel on designing, editing, writing and organizing both publications, including the management of a stable of writers and researchers. “Adding Paul to the T3 publications team is another confirmation of our commitment to provide the real estate industry … Read More »
Great agents have deep, deep local expertise — and an incentive to share it. Hence why I’ve long thought there is a play to be made around showcasing local experts. Zillow Advice and Trulia Voices and Localism (check this press release from 2008) used to be the rage when it came to comment marketing with local advice. I don’t hear much about local advice comment marketing much anymore, though I’m sure there are some people who still have success leaving local advice breadcrumbs across the internet … Read More »
Localism says they are “the first national neighborhood-level news site!” I’m sorry, I’m calling bullshit. Ever hear of Patch? Outside.in (see here and company history here)? Blockfeed? Seriously marketers — you ruin all credibility (aka trust) by making outrageous claims you are the first to do something. 99.9% you’re lying, if you EVER use that word in your marketing copy. (using “only” in marketing copy is another pet peeve of mine)
OpenStreetView recently launched (SearchEngineLand coverage). Real estate is a big vertical for Google Maps and StreetView. For the mapping geeks out there, you should take a look. If you’d like to learn more, here’s a presentation with more of the thinking/vision: For those interested in the mapping space, another player you should be aware of is Mapbox (who I spoke with at Inman a few weeks ago, and added to the post about local data sources).