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    Get Your Name on the Fridge

    by Marc Siden on March 27, 2014

    I often wonder why the lists of important numbers people keep on their fridges seldom contains a realtor’s information. Granted, it’s not like someone needs to call their realtor every day. However, it would still be nice to achieve that trusted professional status, wouldn’t it? I had a passionate conversation with a broker/owner one evening. I said Joe, you need your agents to think and act like financial advisors. I wish I had a picture of his reaction; not because he didn’t get it, but … Read More »

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Real Estate CRMs and Lead Management: Where Is The Integration Automation?

Posted on by Sam DeBord

putting-together

I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources? Traditional CRMs are great for managing your “customers”, which is what they were designed for. It’s striking how many haven’t gotten past that point, though. Most real estate agents and teams that I know are generating leads through their own … Read More »

Retargeting: Turning Real Estate Leads into Sales

Posted on by Matt Sidford

The Internet offers a variety of methods, such as social media, search engine optimization and pay-per-click ads that realtors can use to gain leads and convert them into sales. But the problem that most realtors experience when marketing on the Internet is that the customers visit their websites once, and don’t return again. Marketing studies say that the more times customers visit your site, the more likely they are to purchase your products and services. In an effort to help solve the problem of one-time … Read More »

How To Complete A Direct Mail Campaign (In Less Than 30 Minutes)

Posted on by Seth Williams

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals and make more money (both in good times and in bad). This is all good and fine – but there are a lot of real estate professionals who have heard this story over and over again and have never actually … Read More »

When?

Posted on by Drew Meyers

http://www.dreamstime.com/-image22592603

Seth provides another good reminder: there is no perfect moment. Get off your butt, and do something (as I’ve said before). Not when you have $20k in savings. Not when your kids go to college. Not once you hire 5 more agents. Not once you close 3 more houses. Not next year. NOW. [Photo via http://onlinestrategy.ca/]

The Lifestyle of Nimbin

Posted on by Drew Meyers

IMG_0837

I passed through Nimbin, Australia (the hippy/drug capital of Australia – see this & this) the other day, and snapped the following photo… Goes to show, this “lifestyle” thing is understood far and wide. Start here to figure out how to build your own lifestyle community.

Meet the Real Estate Tech Entrepreneur: Travis Thom

Posted on by Drew Meyers

Travis Thom

In our latest real estate tech interview, I’m talking to Travis Thom of Leads2Listing.com. Without further adieu, here’s a bit more from his own mouth… What do you do? I am founder and creator of www.Leads2Listing.com, a lead generating website built to attract Sellers for Listing Agents who wish to increase their listing volume and annual income. In addition to that, I am Qualifying Broker and Owner of my own Real Estate firm so, in essence, Leads2Listing.com is built by agents for agents. I understand the value … Read More »

Technology Tips for Agents

Tech is a tool. Like a hammer. You can use it to build a birdhouse. Or you can use it to build a castle. The choice belongs to the user.
- Greg Fischer - Fort Worth Real Estate

Give your buyers and sellers the best damn user experience as possible.
- Dominic Morrocco - Washington DC Real Estate

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