I saw the following Century 21 commercial yesterday (yes, I know it’s from the Super Bowl last year) while watching the Seahawks game…http://www.youtube.com/watch?v=qHm0nB7Gesg
What jumped out at me? Someone asks for a C21 agent in a parking lot, and the guy standing 20 feet away turns around and says “I’m a Century 21 agent”. Great, that just beats the message into consumers heads that “agents are everywhere” and “any agent can help you for any need you might have” — indicating performance/experience doesn’t matter (which I believe to be false).
In my mind, this is not helping the industry shed their image as just slightly above car salesmen on the totem pole. Maybe, instead, the industry should be trying to stand for excellence. Or maybe I’m off my rocker again for no reason.