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Case-Shiller Acquisition Thoughts — WTF?

I was just talking shop with Greg Fischer tonight, and we got to discussing recent real estate industry acquisitions. How did I miss the fact that CoreLogic bought Case-Shiller from Fiserv for….$6 MILLION?

That’s it? WTF?

Why on earth did Trulia not buy that brand? Case-Shiller would have given them an instant seat at the table in terms of mindshare for housing trends in the national media. They spent $355 Million on Market Leader, but not $6 Million on Case-Shiller?

And why on earth did Zillow not buy Case-Shiller and just shut down the brand that continues to get media mention upon media mention, and take away from mentions of Zillow’s Home Value Index?

Even should have ponied up the $6 Million.

Why NONE of the big three pulled the trigger — is beyond me.

Your thoughts are welcome.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • Hahaha. When you say it like that… sounds obvious. I think Zillow likes to beat Case-Schiller to the punch with earlier stats. But, yes, one of the biggies should absolutely have co-opted that brand name. What a huge miss, when you look back in that perspective.

    • Agree they like to beat them to the punch, but that is their way of discrediting them & gaining the media’s attention. Why not just buy them out and get rid of them?

    • The novelty of the “we’re smarter than case shiller” has worn off for me.

  • Would you buy Case Shiller if you could reverse engineer how they do their market update? Not sure if that’s possible, but noting the Zillow comment by Sam made me think about that

    • Goal would be to get the Shiller name out of the media spotlight. Z would (largely) be the only neutral game in town w/ out Case-Shiller. Maybe they viewed it as it would help Trulia more than Z since the media would then look for a secondary data source..

      Not sure.

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