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About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

The Biggest “Rental” Platform You’ve Never Heard Of

by Drew Meyers on 9:15 am March 21, 2017

AirBnB. Okay, okay. You’ve likely heard of them. Unless you’ve been under a rock for the past 10 years. But you don’t think of them as a long term rentals company/product. If you’re like the rest of the world, you think of them as a travel company. For years, they’ve been one field in their database away from being one of the largest rental platforms in the world. A couple weeks ago, there was a Bloomberg article referring to their potential expansion into long term … Read More »

What’s Your Value Proposition?

by Drew Meyers on 3:52 pm March 20, 2017

Partly as a result of getting hooked on Mad Men, I’ve been thinking a lot about branding the last couple weeks. A major cornerstone of branding is certainly your central value proposition. Below is 360modern’s: What’s your primary value proposition? How are you different?

Branding in a World Where There is No Free Lunch

by Drew Meyers on 11:03 am

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at the Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more … Read More »

Trestle, and a Crowded MLS Data Syndication Space

by Drew Meyers on 8:41 pm March 16, 2017

I came across CoreLogic’s Trestle offering today as a result of listening to the latest Listing Bits podcast with Kevin Greene. (All Listing Bits episodes on iTunes here). What exactly is Trestle? The ultimate listing data management and property information tool for brokers, technology providers, and multiple listing organizations. The way I understand it is it’s a platform for vendors to more seamlessly access MLS data feeds plus the ability to pay fees from one location. The goal is to alleviate the headache with launching … Read More »

Meet the RE Tech Entrepreneur: Joshua Hunt from TRELORA

by Drew Meyers on 9:30 am March 15, 2017

In our latest real estate tech interview, we’re talking with Joshua Hunt from TRELORA. Based in Denver, “TRELORA is the word REALTOR® jumbled up for a reason”. Without further ado… What do you do? That’s a loaded question. Oftentimes, I feel like it’s a cycle of stumbling, falling and getting back up. I aim to be the leader that empowers our team to be extraordinary. But, if I really think about what I do best and what is best for TRELORA and the team, it is … Read More »

Seattle AEC Hackathon March 17-19

by Drew Meyers on 9:11 am

For those in Seattle interested in architecture, future of cities, urban planning, design, and new construction — there’s an event this weekend that may be of interest. The latest AEC Hackathon. What is the AEC Hackathon? The AEC (Architecture, Engineering, Construction) Hackathon was created to give those designing, building, and maintaining our built environment the opportunity to collaborate with cutting edge technologies and its developers and designers. It’s a weekend of geeking at its finest for improving the industries that affect all that live or … Read More »

Meet the RE Founder: Jenelle Isaacson from Living Room Realty

by Drew Meyers on 12:00 pm March 9, 2017

In our latest real estate tech interview, we’re talking with Jenelle Isaacson from Living Room Realty. Based in Portland, Living Room Realty is a brokerage I came across several years ago for their emphasis on giving back. I saw Jenelle speak at Inman in San Francisco last summer, and her passion and energy are infectious — it’s no surprise the brokerage is doing well. Without further ado… What do you do? I am the owner and founder of Living Room Realty, we serve a membership of over 100 licensed Realtors, Property … Read More »

March Sponsor Showcase, Round 1

by Drew Meyers on 9:15 am March 8, 2017

Thank you to our March sponsors… HomeStack specializes in creating and servicing mobile apps for the California Real Estate Market. With 4,000+ mobile apps built to date, they are the leading personalized real estate app company in the industry and are endorsed by many well respected top producers. They pride themselves on providing a solution that agents can confidently give to their clients. Learn Why you Should Have your own App We find, showcase, and sell Modern homes. Period. 360modern currently focuses on modern home sales in … Read More »

Fake Markets, and Real Estate Agent Selection

by Drew Meyers on 12:23 am

Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make a purchasing decision. A single opaque algorithm defines which buyers are matched with which sellers. Sellers have no control over their own pricing or profit margins. Regulators see the genuine short-term consumer benefit but don’t realize the long-term harms that … Read More »

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