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About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

How Low Can You Go? Instant Traffic by Improving your Bounce Rate

by Justin Britt on 4:23 pm September 23, 2009

There’s been some talk about website redesign on the Geek Estate blog recently. If you haven’t read them, check out Joshua Ferris’ post about the lessons learned from his real estate site redesign and Matthew Swanson’s insight on testing new site designs without impacting production. Since we’re on the subject, I thought I’d come at the site redesign from an SEO perspective. There are many reasons to redesign your website. Joshua hit on a great point in his post…to “improve visitor conversion rates and usability”. … Read More »

Link Building with the Press, Real Estate 202

by Justin Britt on 11:45 pm September 4, 2009

In my first post creative link building real estate 101 I spoke about how you could build links through relationships within your community. Another great relationship I didn’t mention is with your local news, or any type of press for that matter. One of the things I am constantly doing with my brokerage is creating some noteworthy event. Merger with another brokerage. New office location. New features on website. Sponsoring events. When these newsworthy events happen, I email a press release to my list of … Read More »

Google Insights – My Favorite Real Estate Keyword Research Tool

by Justin Britt on 4:46 pm July 24, 2009

There are a lot of keyword research tools out there, but Google Insights is not one that doesn’t get much love. Which is strange to me since I feel it is one of the most powerful real estate keyword tools around. The thing I like is that you can add multiple keywords and not only see the difference in search volume, but the trend in search volume over time. This allows you to pick up on keywords that may be growing in traffic but aren’t … Read More »

WordPress Categories vs Tags from an SEO Perspective

by Justin Britt on 9:26 am June 30, 2009

One of the dilemmas I face when launching a new Wordress site is whether I should use categories, tags or both to organize content. Both are good options, and when used properly, can be utilized effectively from an SEO perspective. Whatever you choose, stick with it. Changing from categories to tags or vice-versa, after you have a few hundred post will be a lot of work. Also, if you choose to use both categories and tags (and if you use a 3rd –  archives), make … Read More »

Authority Websites Got You Down? If You Can't Beat 'em, Join 'em

by Justin Britt on 8:12 pm May 28, 2009

The more Google relies on authority and trust to rank websites, the more we’re going to see large, well financed sites dominating the SERPs (search engine results pages). Even a brokerage site with solid SEO isn’t going to be able to compete across the entire spectrum of keywords for its market with a site like Trulia, Zillow, Yahoo! Real Estate…or even Google for that matter. Take a look at this search in Google for “Los Angeles real estate”, and this is what we see in … Read More »

Understanding Domain Trust and Authority

by Justin Britt on 12:19 am April 25, 2009

Thanks for the encouraging emails I got from my last post, “Creative Link Building, Real Estate 101“. One of the questions that kept coming up was, “how do you determine domain authority / trust?” To answer this question, SEOmoz has a great video about domain trust and authority. In the video Rand explains that trust can be determined by, “Who links to you and who you link to.” This is an important concept towards establishing trust for your real estate website. Linking out to trusted … Read More »

Creative Link Building, Real Estate 101

by Justin Britt on 9:37 am April 20, 2009

Before we begin the creative link building process, its important to understand what search engines are looking for when ranking websites. I know, youʼve heard it before, Page Rank, Page Rank, Page Rank. Well, Iʼm here to tell you, forget about Page Rank! While PR used to rule the SERPs (search engine results page) several years ago, Googleʼs algorithm changed, and today PR isnʼt even as important as on page optimization. So what are search engines looking for? Affiliations and associations – “who” you do … Read More »

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