SEO

Latest articles

Who wants to go SEO Shopping?

Who wants to go SEO Shopping?

Four killer real estate domain names are on the market… House.com HomeRefinancing.com HomeFinance.com PropertyRental.com That collective lot of domains are worth a pretty penny in SEO value. Who is interested? If so, contact Robert Davis via email at [email protected] PS: If you find out what…

Read Article »
.realestate Domains

.realestate Domains

I saw the news that NAR is launching the .realestate top-level domain later this year, which is a result of winning the rights to do so back in 2014. Domain names are not valuable by themselves. They aren’t going rank in Google without great content and backlinks, both of…

Read Article »
Thoughts on Zillow’s Latest Consumer Brand, Out East

Thoughts on Zillow’s Latest Consumer Brand, Out East

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be…

Read Article »
3 SEO Strategies That Will Work in 2018

3 SEO Strategies That Will Work in 2018

If there’s one thing for certain in the land of SEO in 2018, it’s uncertainty. The web is riddled with articles and blog posts from SEOs everywhere serving up confusing and contradicting advice on the topic. Then there’s the all-seeing all-hearing Googlebot that can without…

Read Article »
SEO Trend Data: Growing or Shrinking?

SEO Trend Data: Growing or Shrinking?

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published…

Read Article »
A Creative SEO Strategy: Support Crowd Funding Campaigns

A Creative SEO Strategy: Support Crowd Funding Campaigns

Here’s a link building idea for those thinking about your business on a long enough time span to invest in SEO… Support crowdfunding campaigns on platforms such as Kickstarter, Patreon, and IndieGoGo — especially if you can get in early enough with one to become a showcase supporter/sponsor. You’ll…

Read Article »
“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

“Make IDX Great Again”? Redfin, SEO, and the Broker/Portal Battlefield

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by…

Read Article »
The Quest for IDX Policy Revision, and Redfin’s Advantage

The Quest for IDX Policy Revision, and Redfin’s Advantage

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then,…

Read Article »
The World of Plumbing SEO

The World of Plumbing SEO

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

Read Article »
A Broker Example Using StreetAdvisor

A Broker Example Using StreetAdvisor

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.