Digital Advertising

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Enlist the Magic of Marketing Automation

Enlist the Magic of Marketing Automation

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Collabra] A provider of digital marketing technology and services, Collabra offers a suite of products to help agents automate marketing materials and reach more buyers for…

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Ready-to-go Facebook Ads for Realtors

Ready-to-go Facebook Ads for Realtors

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: StreetText.] StreetText’s flagship product Lead Magnet gives agents access to ready-to-use Facebook ads that come with lead capture pages, text messaging A.I., integrated social information, and drip emails. The…

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Whereby.Us & Sponsoring Neighborhood Guides

Whereby.Us & Sponsoring Neighborhood Guides

Whereby.us is a creative agency for local. They are behind two local publications, The New Tropic in Miami, and The Everygrey in Seattle (which I subscribe to). Today I noticed the New Tropic has a section of neighborhood guides, sponsored by Lyft. As one example,…

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The World of Plumbing SEO

The World of Plumbing SEO

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

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Real Geeks Releases Facebook Marketing Tool

Real Geeks Releases Facebook Marketing Tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

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Stop Touching Me, Zillow

Stop Touching Me, Zillow

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

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The Single Property Website Dilema

The Single Property Website Dilema

I have a few nice listings coming up after the New Year and traditionally I would have just paid my photographer to put up a site.  He puts up a very basic site for $100 and it stays up for the year.  Not a bad…

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Adwerx Introduces Mobile Ad Platform For RE Pros

Adwerx Introduces Mobile Ad Platform For RE Pros

Durham N. Carolina’s Adwerx is a digital advertising platform for residential real estate that was created using a concept and code for a completely different vertical, musicians. Jed Carlson and his team of now 37 employees used their experience to build a system that allows…

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