About Ben Kubic

Ben Kubic is the co-founder and CEO of Virgent Realty, a technology-driven brokerage serving home sellers in Atlanta. In its first month, Virgent was featured in Inman News and Product Hunt, and Ben sat on the Hybrid Broker panel at Inman Connect 2015 in SF. Ben received his MBA at Harvard Business School and his B.A. and B.S. at the University of Maryland.

Latest articles

Millennial Buyers Aren’t Going To Stand For This

Millennial Buyers Aren’t Going To Stand For This

My morning routine is to make a cup of coffee and peruse the Inman Headlines in my inbox. This morning, I was intrigued by the lead article: The 6 texts you should send every online lead. I (naively) assumed that the article would cover 6 different…

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How A Bot Reduced Our Workload By 80%

How A Bot Reduced Our Workload By 80%

As both Drew and now Nathan have written, there is a lot of nascent interest in bots for real estate. Most technologists tend to focus on the consumer-facing use cases: helping buyers figure out which homes to look at, answering basic questions about listings, etc. At…

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What’s In Your Database?

What’s In Your Database?

Given that Virgent is a technology-driven brokerage (and the fact that we’re all huge data nerds), it should be no surprise that we collect a lot of data about our transactions, on everything from basics about a listing to excruciating details on showing scheduling and…

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AdEspresso: The Best Way To Manage Facebook Ads

AdEspresso: The Best Way To Manage Facebook Ads

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled…

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Stop Touching Me, Zillow

Stop Touching Me, Zillow

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

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The Solved Problems Of Real Estate Tech

The Solved Problems Of Real Estate Tech

For obvious reasons, this blog tends to focus a lot on the opportunities in real estate technology. This is great food for thought for all the entrepreneurs out there, but I think it’s equally as important to consider the solved problems in real estate. Since I’ve entered…

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4 Reasons To Ignore SEO In Your Content

4 Reasons To Ignore SEO In Your Content

When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will…

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Everything Wrong With AVMs in Two Pictures

Everything Wrong With AVMs in Two Pictures

My company, Virgent Realty, sold a home in Atlanta’s hot Grant Park neighborhood just under three months ago for $492,500. The home had numerous showings its first weekend, and went under contract 5 days after we put it on the market. This morning, I was…

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Redfin’s AVM Misfire: 4 Characteristics of a Useful AVM

Redfin’s AVM Misfire: 4 Characteristics of a Useful AVM

I am a firm believer that someone will create a great AVM that will rapidly replace human input into the valuation process. As we’ve seen with advances like self-driving cars, computers are better at assessing risks, reacting to local conditions, and, in many cases, making…

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Open Graph: Improving Social Media Conversions

Open Graph: Improving Social Media Conversions

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph…

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