Stop Touching Me, Zillow
As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email I got:
Besides the obvious copy-and-paste job (If you’re going to use a ridiculously large font, at least make the whole email the same size. And check your spelling/grammar. This is just lazy.), did you notice the line where Zillow promises to “touch” a potential lead 15 times in 5 days?
I think collection agencies are less persistent than this. If any group tried to contact me 3 times a day for a whole work week, I would ask to talk to the CEO and personally tell him off. I would certainly never, in a million years, consider hiring that group.
I don’t know whether I’m more horrified as a potential customer who might have to endure that onslaught or as a real estate agency that might have someone badgering potential customers on my behalf.
Bryn KaufmanPosted at 11:09h, 03 March
Ben, you can ask Zillow to take you off their list. I received at least 20+ calls from Zillow. It was relentless. I asked them once to take me off their list, and I never heard from them again.
Ben KubicPosted at 19:38h, 03 March
At this point I want to stay on it – good material for Geek Estate :). Also, 20+ calls seems about based on this email
Sam DeBordPosted at 08:30h, 04 March
I stay on the list to hear what changes are coming in pricing. It’s more for market knowledge than anything.
Maine Home ConnectionPosted at 14:11h, 07 March
It is hard to believe that a brokerage would outsource this type of follow up to Zillow.