Lead Acquisition

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Are you trying to run a referral business with an acquisition website?

Are you trying to run a referral business with an acquisition website?

About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

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Is Loyalty a Diminishing Commodity?

Is Loyalty a Diminishing Commodity?

“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer…

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Buyer and Seller Pain Points in 2018

Buyer and Seller Pain Points in 2018

How do you reach and acquire clients in 2018? Start with answering what actual “pain points” (aka problems) buyers and sellers have? Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them…

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Zillow’s House Tour Highlights, and Winning the Consumer

Zillow’s House Tour Highlights, and Winning the Consumer

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first…

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A Virtual Reality Theatre in Minneapolis

A Virtual Reality Theatre in Minneapolis

Real estate offices used to be a necessity. Why? Buyers needed somewhere to look at MLS photo books with active listings. MLS books, of course, have been replaced by the internet, Zillow, and thousands of IDX sites in every market. No one needs to go to a real…

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A First Hand Perspective on BoomTown

A First Hand Perspective on BoomTown

What website platform should you use in 2017? One option is BoomTown. I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website +…

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Homelight Gets Another $40 Million in Funding

Homelight Gets Another $40 Million in Funding

$40 million in fresh funding is an indicator the HomeLight tv ads I wrote about earlier this year were an indicator something is working. I’d be curious to know what their cost of customer acquisition is for the big 500% growth number cited in the…

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myAVM for Millennials

myAVM for Millennials

Onboard Informatics has been working on a new AVM brand that was announced today — myAVM. My question is the same one I have about RealEstate.com — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label…

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ERA Express Sell…

ERA Express Sell…

Looks like brokerages/franchises are going down the instant offers path in order to help their agents win more listings (as I guessed). ERA is joining the mix (Inman coverage here) that includes Zillow, Redfin, Opendoor, Easyknock, and OfferPad (and others). PS: I found the following video…

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Amazon and Real Estate

Amazon and Real Estate

Amazon supposedly has their sights on real estate (via HousingWire). From a brand perspective, how far away is Amazon from being thought of as the “place to go to find a local contractor”? Really far. How far away are they from being thought of as…

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