Lead Acquisition

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Revaluate puts success into your hands without any added work

Revaluate puts success into your hands without any added work

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Revaluate] Being a real estate agent or lender is a grueling job with more factors than you can count. The amount of uncertainty associated with finding…

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[Sponsored Post] How Real Estate Teams are Using Technology to Find Clients

[Sponsored Post] How Real Estate Teams are Using Technology to Find Clients

Make no mistake, real estate sales is one of the most challenging sales job there is. Many agents get into the business thinking it’s an easy way to make money, and very quickly realize it’s nothing but easy. Pair that with the lack of knowledge…

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Remzy, a service for agents, predicts off-market homes likely to sell, sends the homeowner an offer via FedEx

Remzy, a service for agents, predicts off-market homes likely to sell, sends the homeowner an offer via FedEx

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the Geek Estate Mastermind. Today’s showcase: Remzy] Remzy is a real estate data platform to help agents think outside the MLS by empowering off-market deals. They utilize geographic farming and intelligent filtering to…

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The 2018 Pocket/Off-Market/Coming Soon Landscape

The 2018 Pocket/Off-Market/Coming Soon Landscape

I wrote a post back in May of 2014 about using pocket listings to shift the balance of power away from the MLS. In it, I said this: Everyone trying the pocket listings strategy now, such as @Properties, is doing it between agents. I think a…

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Burn IDX to the Ground? Bull or Bear?

Burn IDX to the Ground? Bull or Bear?

[Note from the Editor: This is a sample Geek Estate Mastermind Newsletter (#37), which was published for Mastermind members last week. It’s the second newsletter we’re publishing publicly on the blog, the first was the analysis of Knock a few months ago. We’re making this…

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HomeASAP, Positioning, and Attracting Organic Consumers

HomeASAP, Positioning, and Attracting Organic Consumers

I took a look at HomeASAP’s home page (a portal we covered with a founder interview back in 2016), and noticed different positioning than I previously remember. Their main value proposition: Home is closer than you think. Find it with a local expert. I actually…

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Offerdepot, and Agents Taking a Deeper Role in Navigating Instant Offers

Offerdepot, and Agents Taking a Deeper Role in Navigating Instant Offers

I don’t want to say I told you so, but…. Offerdepot: Get a side-by-side comparison of multiple options. We break down the costs and allow you to decide what’s best for you. It’s an agent team (The Kenny Klaus Team) offering their own form of…

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Places’ Lack of Value Proposition

Places’ Lack of Value Proposition

Places, a new social network, got written up in Inman. Have a look at their home page: Notice anything? I did. There is no primary value proposition. What problem would I use this product to alleviate, and why? I’m left wondering on both questions. Was…

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Are you trying to run a referral business with an acquisition website?

Are you trying to run a referral business with an acquisition website?

About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

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Is Loyalty a Diminishing Commodity?

Is Loyalty a Diminishing Commodity?

“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer…

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