I wrote a post back in May of 2014 about using pocket listings to shift the balance of power away from the MLS. In it, I said this: Everyone trying the pocket listings strategy now, such as @Properties, is doing it between agents. I think a…

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. And…

Direct from Realtor.org (not .com) What does it mean to advertise a property as “coming soon”? The answer to that seemingly simple question varies among agents, brokers, MLSs, and state regulators nationwide. While the real estate industry has not agreed on a definition of “coming…

I think a massive home run opportunity, is to build a marketplace for pocket listings with a consumer base rather than just agents. Zillow is going after the pocket listings opportunity with “Coming Soon“… Smart. Very, very smart.