Last week, I investigated category kings further. On the residential side of real estate, the unwavering category king is Zillow Group. In addition to their flagship brand, they own Trulia, StreetEasy, and even power Yahoo! Real Estate. Realtor.com is a distant second, with no legitimate…

Last week, I dove deep on pocket listings and the strategic implications of the 2018 landscape I laid out. The key question is whether the strategy of using pocket listings to build a buyer audience that sticks around after the market turns prove fruitful for…

I wrote a post back in May of 2014 about using pocket listings to shift the balance of power away from the MLS. In it, I said this: Everyone trying the pocket listings strategy now, such as @Properties, is doing it between agents. I think a…

PocketList launched today (see here). Pocket listings is a topic I’ve written about several times, and think about “off market” dynamics on a daily basis since Horizon is essentially a marketplace for off the market hospitality exchange. A few thoughts after playing with the app this morning:…

HomeCanvasr, one of the many attempts to put a marketplace around pocketlistings, launched a new site this week. notonstreeteasy.com Ballsy guerrilla marketing move. I like it. The team also launched HomeCanvasr 2.0 and raised a round of funding, which you can read about here.

I’ve long thought pocket listings is an opportunity that will be captured in a big way (see here as well as here for some previous writings). One thing I hadn’t thought through was the downside of pocket listings. It’s the same as the downside to…

HomeCanvasr recently relaunched with a focus of enabling buyers in New Jersey to find pocket (& coming soon) listings. Smart to go after one small geographic area, in a quest to build marketplace liquidity. This startup spotlight video is a little dated (late last year),…

I think a massive home run opportunity, is to build a marketplace for pocket listings with a consumer base rather than just agents. Zillow is going after the pocket listings opportunity with “Coming Soon“… Smart. Very, very smart.

Yes, there are dangers to pre-MLS listings. But a large chunk of houses are bought and sold that way anyway. When it comes to consumer internet opportunities, those that give consumers what they want — which in this case, is access to listings the general…