About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

Working in a luxury market like ours in Southwest Florida offers some unique challenges. Selling high-end properties, especially when the housing market cools off, requires strict adherence to carefully designed online marketing strategies. To succeed, we’ve had to market our listings and ourselves with precision….

Windermere announced the W Collection back in June (BizJournal & Windermere). Especially given Windermere is based here in Seattle (and has massive market share), I live here, and I consult for 360modern — I’ll be following this initiative closely. Note: the W Collection is being…