[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Buyside.] Buyside is a Philadelphia based data analytics and marketing company that brings transparency to the demand side of real estate transactions through the centralization of anonymous buyers in…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: 1parkplace.] 1ParkPlace has been designing marketing solutions for real estate agents and brokers since 1995. Some of their services include: professional consultation and business incubation, real estate recruiting and…

About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

March is one of my favorite months. Spring real estate is revving up, it’s almost sailing season and my Jayhawks frequently make long NCAA Tournament runs. Last night, DePaul and Georgetown fought it out, with DePaul narrowly winning 60-56. However, neither team is likely to…

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

WordPress Rules! So, you’ve decided to launch a blog or real estate website? Chances are you’re not doing it alone. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not…

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the…