Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done…

A few months ago, I was looking for a fast, easy (and preferably, cheap) way to come up with a new business logo for a website I was creating. In my past experience with starting new real estate websites and business ventures, I used to shell out hundreds…

In this blog post I’m going to outline five excellent real estate contact management and marketing tips that will help you build stronger relationships with your sphere, benefit from a consistent stream of referrals and repeat business, and become a more successful agent both short…

Over the past 6 years, direct mail marketing has been one of the most successful methods that I’ve relied on to find motivated sellers. It has yielded a consistently solid response rate, which has resulted in my ability to generate more leads, close more deals…

The best real estate contact management software and email marketing solutions offer Email Campaign Reports. These reports give you insight into your email marketing efforts; they provide you with data on who and how many people opened a mass email you’ve sent out, who and how many people…

From: “Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence” “After you answer these questions, you can create a Brand that will work. For the sake of this Blog Series, I will create the Brand … “Beachwood Canyon Hollywood Homes”” Ok, we have our…

I’m very excited to be back editing helm of GeekEstate Blog. When Drew asked me to partner with him, it was an easy decision. GEB has been a “go-to” resource for real estate industry professionals and the vendors that provide technology services to them. We’re…

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

Mobile marketing for real estate is so in your face right now that it can’t be ignored any longer. The options available for you to create and tailor your mobile application are so plentiful that you could literally have one ready within an hour of…