How to use behavioral science to elevate real estate content marketing. Years ago, I had a sales and marketing career in the relocation industry, working for national van line carriers. I was always intrigued by the emotional aspects of the process. It’s a well-known fact…

The Art Of The CMA – Greg Robertson w/Charles Warnock “Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool” What is a CMA? For those who think a CMA has to do with songs about lost loves and pick-ups – “A comparative…

In the good old days (2006), I had a viral blog called Mike’s Corner. One of the most popular categories I called “Book Reports”. In some cases, I had the pleasure of interviewing the authors. I am reviving the series, starting with “Broker Vision”, a…

FBS, the creators of the industry-leading Flexmls® System and Spark Platform, announced today the acquisition of Solid Earth’s Spring software platform along with the hiring of the Spring team. Combining the Spring® Portal, the Spark® API, and the Flexmls® System establishes a completely new, powerful platform that puts MLSs, brokers, and agents…

I just saw a post on Linkedin from Jeremy Crawford, CEO of RESO regarding the release of a new API designed to allow technology companies create connections to MLS data. Innovation like this and the Spark platform from FBS are sure to accelerate a great…

I recently started a new job, and while getting the lay of the land regarding my role and responsibilities, I have made a commitment to myself and the new clients I will work with in the future. It’s time to dump the alphabet soup and…

In our latest real estate tech interview, we’re talking with the CEO of ClientLinkt, Jay Maharaj. What do You Do? I’m the co-founder and CEO at ClientLinkt. We build branded smartphone apps for real estate agents & offices to stay connected with clients and showcase their expertise…

Today’s Geek word is “Ethnographic”. Basically, it’s the presentation of data as it applies to society or groups. Lynden Foust, Spatial’s CEO and a team of about 10 engineers are building a social layering platform that uses AI to cull about 30 different social media…

Los Angeles Next Market For New Format Inman.Com is taking it’s popular Connect conference format on the road in an abbreviated single day format. The events are geared toward trending technology, marketing and business development topics. The next events will take place in Los Angeles (October…

About a week ago while on LinkedIn, a job posting popped up in my feed for a real estate broker by a company that was new to me called Homebay. It was a complete coincidence that Drew had them in his radar at the same time….