content marketing

Latest articles

Mike’s Book Report: The Power of Place & House Thinking: Winifred Gallagher

Mike’s Book Report: The Power of Place & House Thinking: Winifred Gallagher

How to use behavioral science to elevate real estate content marketing. Years ago, I had a sales and marketing career in the relocation industry, working for national van line carriers. I was always intrigued by the emotional aspects of the process. It’s a well-known fact…

Read Article »
Local “TrafficLab”, Powered by You (the Agent/Broker)

Local “TrafficLab”, Powered by You (the Agent/Broker)

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real…

Read Article »
Content Idea for Real Estate Website/Blog: Local Podcast Roundup

Content Idea for Real Estate Website/Blog: Local Podcast Roundup

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

Read Article »
Alphabet Soup – The Acronym Conundrum

Alphabet Soup – The Acronym Conundrum

I recently started a new job, and while getting the lay of the land regarding my role and responsibilities, I have made a commitment to myself and the new clients I will work with in the future. It’s time to dump the alphabet soup and…

Read Article »
Geek Build 2012 IDX Review #2 – Real Geeks

Geek Build 2012 IDX Review #2 – Real Geeks

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.