How to use behavioral science to elevate real estate content marketing. Years ago, I had a sales and marketing career in the relocation industry, working for national van line carriers. I was always intrigued by the emotional aspects of the process. It’s a well-known fact…

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real…

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

I recently started a new job, and while getting the lay of the land regarding my role and responsibilities, I have made a commitment to myself and the new clients I will work with in the future. It’s time to dump the alphabet soup and…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…