I’m dating myself here, but there was a time when going to the movies felt relatively simple. In the 1980s, the number of movies competing for our attention was a fraction of what we have access to today. You went to the theater, or you…

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Evocalize]A collaborative marketing platform that streamlines local digital marketing for multi-location organizations and their partners, Evocalize serves industries such as real estate, franchises, finance, restaurants, and insurance with…

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community website, and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none…

I’d urge you to read Mark Schaufer’s post: Content Shock: Why content marketing is not a sustainable strategy. There is a LOT of content on the web, with more and more created every single day. How do you stand out? Are you writing amazing content that…

You all know that if you drive zero traffic to your website, you’re going to convert zero leads. You all know that writing great content, consistently is one of the best ways to drive traffic to you site. You also all know that writing content…

Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s?…