Multi-Family

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Modern Convenience for Tenants, Protection for Owners

Modern Convenience for Tenants, Protection for Owners

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: SmartRent] The idea of a Smart Home has been an awe-inspiring staple in portrayals of the future. Although we don’t have completely autonomous homes that can make a…

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Landlords with Online Rent Collection Options Find Some Success During the Pandemic

Landlords with Online Rent Collection Options Find Some Success During the Pandemic

To put it bluntly, 2020 was a mess of a year. Challenges facing all industries meant many leaders found themselves figuring things out one step at a time rather than planning ahead for the long term. The rental industry was certainly not immune – landlords…

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Why a Tenant Portal is Absolutely Necessary

Why a Tenant Portal is Absolutely Necessary

If you don’t currently offer a tenant portal to your renters, the COVID-19 situation currently disrupting the world brings to light several reasons why you might reconsider. For the most part, landlords and property managers who already communicate and interact with tenants online are facing…

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Crowdfunding Real Estate Projects Around the Globe

Crowdfunding Real Estate Projects Around the Globe

Curbed ran a piece on crowdfunding real estate last week that’s worth a read (for those interested in crowdfunding & investing in real estate). One excerpt I took notice of: Wall Street funds have also played a role in its three other New York projects, slated…

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Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community website, and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none…

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