How to use behavioral science to elevate real estate content marketing. Years ago, I had a sales and marketing career in the relocation industry, working for national van line carriers. I was always intrigued by the emotional aspects of the process. It’s a well-known fact…
The Art Of The CMA – Greg Robertson w/Charles Warnock “Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool” What is a CMA? For those who think a CMA has to do with songs about lost loves and pick-ups – “A comparative…
In the good old days (2006), I had a viral blog called Mike’s Corner. One of the most popular categories I called “Book Reports”. In some cases, I had the pleasure of interviewing the authors. I am reviving the series, starting with “Broker Vision”, a…
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