[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Burbio.] Burbio provides a comprehensive data set of local community event information from schools, governments, libraries, arts groups, and volunteer organizations -for real estate professionals to use to engage…

Today we are speaking with Leslie Heindel, the woman behind 365 New Orleans and Be New Orleans! 1. Who are you and what do you do? My name is Leslie Heindel. I’m a 5th generation New Orleanian and have been a REALTOR since 2014. My niche…

This is the era of “big hyper-local data,” a time when brokers and agents are empowered more than ever to be the trusted local source for real estate market data. According to a study in Realtor.org, 92% of home buyers said knowledge of the local real estate…

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be…

I came across the Seattle Times’ Traffic Lab this weekend. Specifically, this research piece — which led me to One Center City. This data is all public. My question to the industry: why aren’t you curating & delivering this content to local residents? Shouldn’t my real…

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

You may have seen the news from Google Maps that they added “parking difficulty” coverage to 25 more cities (doubling coverage from 25 cities to 50). That of course got me thinking about the real estate use case for the difficulty of parking near a specific address….

Nextdoor recently launched an ad product targeted at agents. A couple weeks ago, they took the next step and added real estate sections to neighborhoods in select cities (greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Ft. Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento, and…

Have a look at the latest Evergrey video, showcasing a few of the many transplants to recently move to Seattle… We asked Seattle transplants: Why Seattle? What do Seattle newcomers really think about the city? We asked a group of transplants and heard some fascinating…

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave…