[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Homely.] An online Australian real estate marketplace with hundreds of thousands of active listings, Homely is used by more than 60,000 agents and property managers. The company maintains partnerships…

In 2015, I asked the following question: How long until one of the big multi-billion dollar companies — Zillow or Realtor.com/NewsCorp –takes a stab at the local expert opportunity (in real estate)? Perhaps we have our answer. I recently received the following email from Trulia… Clicking “Leave…

Thank you to our October advertisers… Your real estate referral business is bigger than you think. ReferralExchange matches your referrals with 3 agents, manages the entire process, and pays you a 25% referral fee. Get started We find, showcase, and sell Modern homes. Period. 360modern currently…

Thank you to our September advertisers… Your real estate referral business is bigger than you think. ReferralExchange matches your referrals with 3 agents, manages the entire process, and pays you a 25% referral fee. Get started We find, showcase, and sell Modern homes. Period. 360modern…

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self…

We’re looking for a few strategic brokers / teams for StreetAdvisor’s revamped white label offering to promote as showcase clients — at a much lower price point than previously offered at. The “why”? Engagement, and conversion. Buyers looking at your site are already researching neighborhoods and cities elsewhere. Enable them…

The other day I saw a Century 21 commercial on television. It was one of the “Smarter. Bolder. Faster.” iterations, though I can’t remember specifically which one (shows how memorable it was, right?). That got me thinking… What does “Smarter. Bolder. Faster.” mean — to…

Lets make the assumption you want your brokerage/franchise to be viewed as the local expert for the areas you serve. (let’s be honest: what agent DOESN’T want to be the local expert?) Lets make the assumption you buy into the long term lead generation concept/strategy…

I wrote about the possibility of putting “Zillow Advice into a mobile app” in 2013. That was before I ever started consulting for StreetAdvisor, whose business model is to white label their local reviews + question & answer offering to brokerages/franchises (or corporations). Especially for the…

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve…