I get asked quite frequently what website platform real estate agents & brokers should use. What better way to research than hearing directly from real estate agents using the various vendors? I had a chance to ask Drew Laughlin in Columbus Ohio his thoughts on his experience with Sierra…

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the…

I was engaged in a recent chat thread on a private Facebook group regarding the maximization of pay for clicks via Google AdWords to generate leads. I guess I took it for granted that if you pay thousands of dollars on ad words, then you would want to…

Despite all the buzz surrounding social media and mobile marketing, pay per click (PPC) advertising is still a powerful tool for getting targeted clicks and increasing website conversions. In fact, sponsored search results account for 64.6% of clicks for keyword searches of highly commercial terms. For real estate…

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business…

I recently came across a forum thread on AgentsOnline.net that I found interesting: Zurple, Boomtown, Tigerleads, Buyerlink Help! Ok I have added up the hours each week that I’m spending doing my own lead generation and it’s stupidly high. So instead of hiring an assistant…

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset?