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Tag: PPC

Zillow is competing against you, and using your own name to do it

Zillow is competing against you, and using your own name to do it

I’m not one of those guys who thinks that Zillow aims to put agents out of business. Zillow needs agents, as they are Zillow’s primary revenue source. But neither have I deluded myself into thinking that Zillow is not competing with agents & brokers. They clearly…

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5 Ways to Write PPC Ads That Get Clicks & Conversions

5 Ways to Write PPC Ads That Get Clicks & Conversions

Despite all the buzz surrounding social media and mobile marketing, pay per click (PPC) advertising is still a powerful tool for getting targeted clicks and increasing website conversions. In fact, sponsored search results account for 64.6% of clicks for keyword searches of highly commercial terms. For real estate…

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5 Ways to use Retargeting for Real Estate

5 Ways to use Retargeting for Real Estate

Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…

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