About Mike McGee

My wife Tina and I own and operate Intown Elite Real Estate in Atlanta GA. Like most small business owners, I wear many hats. I'm the broker, IT support guy and amateur webmaster, among other things. I run a few websites, including my primary site at IntownElite.com, a niche site at JacksonLakeHouses.com covering lake homes near Atlanta, and others.

Latest articles

Vendor Review – Sierra Interactive

Vendor Review – Sierra Interactive

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive…

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The Sad Decline of Diverse Solutions IDX

The Sad Decline of Diverse Solutions IDX

If you’ve followed my posts here on Geek Estate, you know I’ve had a long history as a customer of Diverse Solutions. I’m not sure exactly when I started with them, probably sometime in 2008, but I was using their dsSearchAgent (Mapping IDX) well before they launched dsIDXpress…

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Do REALTORS think it’s OK to SPAM Now?

Do REALTORS think it’s OK to SPAM Now?

Facebook has recently become replete with countless real estate groups of every stripe. There are tech support groups, online marketing groups, direct mail groups, WordPress groups, video groups and so on, all focusing on the real estate realm. This can be a great resource to brainstorm with…

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Zillow is competing against you, and using your own name to do it

Zillow is competing against you, and using your own name to do it

I’m not one of those guys who thinks that Zillow aims to put agents out of business. Zillow needs agents, as they are Zillow’s primary revenue source. But neither have I deluded myself into thinking that Zillow is not competing with agents & brokers. They clearly…

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Lightbulbs, your Business and your Life

Lightbulbs, your Business and your Life

Is that post title cryptic enough for you? What do lightbulbs have to do with real estate? Well, it’s not about LEDs or CFLs, it’s about priorities. Confused? Hopefully I can shed light on the subject. As real estate agents and brokers, we have no shortage of people…

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2014 Map Search IDX Roundup & Review

2014 Map Search IDX Roundup & Review

I mentioned in a previous post that I intended to do a video review of several IDX products with a primary focus on their map search capabilities. This turned out to be a much longer project than I had expected, hence the delay, but I’ve…

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How to make money with a real estate startup – infographic

How to make money with a real estate startup – infographic

I saw this infographic the other day on entrepreneur.com: The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use…

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What’s the best mapping IDX?

What’s the best mapping IDX?

In a subsequent post I plan to do a video review of several of the mapping IDX products out there. You might say that IDX comparisons have been done to death, but I want to specifically focus on the usability aspect of map search products….

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Responsive real estate website design – a DIY project, Part 2

Responsive real estate website design – a DIY project, Part 2

OK, it’s taken a lot longer than I expected, but it’s finally time for the “big reveal” of the new, mobile-responsive makeover of my company’s website, IntownElite.com. But first, some background on the project. If you have a fairly simple site, consisting primarily of text…

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Responsive real estate website design – a DIY project, Part 1

Responsive real estate website design – a DIY project, Part 1

A few of you may know that I’m currently redeveloping our Atlanta real estate website, IntownElite.com, to give it a design refresh. Though I considered outsourcing our website to an all-in-one design / hosting / idx service provider, in the end I decided I was too…

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