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Marketing Solutions for Real Estate and Associated Industries

Marketing Solutions for Real Estate and Associated Industries

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Bluefire Group.] The Blue Fire Group operates a number of web-based marketing tools for the real estate, mortgage, and title industries, including: Buying Buddy – An IDX plugin capable…

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The IDX WordPress plugin for real estate

The IDX WordPress plugin for real estate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Showcase IDX.] Showcase IDX is a real estate search and engagement platform for agent, team, and brokerage websites. The technology integrates into existing WordPress websites and combines advanced map-based…

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A WordPress Plugin to Pull & Display Zillow Reviews?

A WordPress Plugin to Pull & Display Zillow Reviews?

Zillow has an API that returns reviews for a specified screen name. They clearly want agents and brokers to use those reviews on their own websites (see their widget here). We all know a big percentage of agent and broker websites are built with WordPress….

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Looking for a Great Example Integration of Local Market Explorer

Looking for a Great Example Integration of Local Market Explorer

Anyone reading using the Local Market Explorer WordPress plugin that I blogged about several months ago? I’m looking for an example integration or two to highlight (and yes, that would mean you’d get a link or two from this blog).

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The Solved Problems Of Real Estate Tech

The Solved Problems Of Real Estate Tech

For obvious reasons, this blog tends to focus a lot on the opportunities in real estate technology. This is great food for thought for all the entrepreneurs out there, but I think it’s equally as important to consider the solved problems in real estate. Since I’ve entered…

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Is WordPress Power/Penetration in the Real Estate Industry Dwindling?

Is WordPress Power/Penetration in the Real Estate Industry Dwindling?

As you’ve probably noticed, I’ve been thinking about WordPress a bit recently, having spent time re-launching Local Market Explorer and looking into agent review plugins. I can’t help but notice the fact that the largest real estate technology player, Zillow, doesn’t seem to be aggressively…

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Want to Put Agent Reviews Directly on your WordPress Website?

Want to Put Agent Reviews Directly on your WordPress Website?

The other day, we got a referral from Google for the search term: real estate ‘agent review’ plugin widget for websites Clearly a tech savvy agent looking for a response. So here’s the answer. RealSatisfied is one of the clear leaders (from what I can…

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HTML to WordPress

HTML to WordPress

I came across HTML to WordPress on Product Hunt this morning. Those of you who have deployed custom WordPress sites know the process is first to design a PSD, then slice that into CSS/HTML, and then connect that to an actual WordPress theme. HTML to…

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WordPress.com is Now Open Source

WordPress.com is Now Open Source

There are many, many people in the real estate industry who have WordPress powered websites. Most of those know there are two arms of WordPress. WordPress.org (self hosted, open source) and WordPress.com (hosted, not open source). The big news today is that WordPress.com is now open…

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Local Market Explorer is Back, What the Locals Think Added (Powered by StreetAdvisor)

Local Market Explorer is Back, What the Locals Think Added (Powered by StreetAdvisor)

Those of you who have had self hosted WordPress real estate websites for a number of years may remember the local market explorer WordPress plugin (released back in 2009, see launch post here & here). The plugin makes it simple to create city, neighborhood, and zip code pages filled…

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