I’ve long been a skeptic of reviews because I know the reality: anyone with a bit of money or time/know-how can game reviews. Have a read through my article about whether people trust reviews from 2015 for more background on the topic. Fast forward 2…

Below are five key points for making sure your online first impression lasts longer than your most recent Snapchat. Reviews: These days, almost everyone does their research online. Anything from movies, restaurants, Uber drivers to real estate agents, is rated and reviewed by everyone. Word of…

The other day, we got a referral from Google for the search term: real estate ‘agent review’ plugin widget for websites Clearly a tech savvy agent looking for a response. So here’s the answer. RealSatisfied is one of the clear leaders (from what I can…

Pretty much everything is reviewed online now. Apartments. Restaurants. AirBnB hosts (& travelers). Hotels. Contractors. Books. Lyft drivers (and riders). Couchsurfers. Real estate agents. Etc. I saw an ad on TV last night for Apartments.com. The message was “rate your apartment on Apartments.com”. We’ve been thinking, and…

I just came across this agent profile. Of course I get the concept of reviews/ratings on agents. What I don’t get is why a consumer would ever care about designations to the point an agent (or web platform) would want to highlight them? Accredited Greenagent –…

Zillow does it again. I won’t write an essay, but adding reviews to their API is a brilliant move. They just took a massive step toward winning the race for consumer trust.

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next…