The Blue Fire Group operates a number of web-based marketing tools for the real estate, mortgage, and title industries, including:
- Buying Buddy – An IDX plugin capable of integrating into agent or team websites built on WordPress, Squarespace, Webflow, and more. Features include advanced IDX search, as well as lead management & tracking.
- Bluefire Sites – Semi-custom and custom WordPress IDX websites and lead management.
- Single Property Sites – Templated property websites for individual listings. SPS has additional marketing features like SMS text and call capture, QR codes, and auto-generated PDF flyers.
Paul Eastwood has led the Blue Fire Group since it’s conception in 2002.
What we like: IDX solutions not owned by any one brokerage/franchise are a dying breed, but the Blue Fire Group has withstood the test of time.