What corporations spend money to promote/advertise is a fairly telling sign of where they are investing their money/manpower. I came across the following promoted Tweet the other day from Google Maps. “Build in neighborhood trents, market values…” makes me think they have Zillow-like home value…

Real estate media is all about traffic right now.  Broker sites, agent sites, and the national portal websites are battling for SEO, ad placement, and brand recognition. Those of us in the SEO-centric crowd focus a lot on domain names, and how much value they…

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to…

Google+ is an outstanding tool for real estate agents. With Google+, agents can improve local search engine rankings, become more familiar with a target audience, and build relationships with industry influencers. But real estate agents can easily invite trouble by not using Google+ appropriately. To…

Series Intro: 12 Steps Crucial to an RE Professional’s Internet Presence Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence Step 2 – Branded Contact Info: 12 Steps Crucial to an RE Professional’s Internet Presence Ok, let’s use what we learned…

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search…

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

The topic of last night’s #retechchat was Using Google Products for Real Estate. Wow, what a great discussion on a wide range of topics. I tell you — from Gmail to Google Maps to Google Calendar to Google Analytics, Google has no shortage of products…