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Tag: newspapers

Local News and Real Estate

Local News and Real Estate

The New York Times, Washington Post, and the Wall Street Journal will find a way to survive, but it’s no secret local news has had a rough ride over the past two decades. Newspapers aren’t what they used to be. Some even say they are…

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CPM vs. CPC

CPM vs. CPC

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to…

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