Those who know me well, know I’ve never exactly been a fan of Klout’s product. Not even a little bit. I’m not the only one (see here and here). Today I heard the news that Lithium, which purchased Klout back in 2014, decided to close down…

Zillow Group has a new career opportunity for some fortunate soul. Director, Industry Outreach. Aka Jay Thompson’s current job. The question is, who wants to replace Jay Thompson once he retires? I’m not sure who can fill such big shoes. Few are as like-able, humble,…

We redesigned StreetAdvisor a few weeks ago, and put a larger focus on appealing to sellers for reviews, the individuals with the largest financial interest to make their neighborhood more appealing to buyers. The pitch: “Maximize the selling price of your home by sharing what you love about your…

No matter what your business or industry, the value of the internet and social media cannot be denied. It’s allowing us to stay more connected than ever; but are social media channels set to replace the classic paper business card? All signs point to “yes.”…

In the age of social media, it can be difficult to keep up with all of the different forms that are out there. With Facebook, Twitter, LinkedIn, Google+ and more, it can be tough to know where to put your energy. However, one of the…

If you follow the tech industry closely, you’ve likely already heard that news that Biz Stone (one of Twitter’s co-founders) has launched his newest creation, Jelly. It’s a visual twist on the Q&A space. Re-imagine what a Q&A offering would be in the mobile world…and that’s…

Matt Pattoli is the owner of Fity Social Media, a social media marketing agency that helps small & large businesses manage their social media marketing campaigns more effectively. Matt began using social media four years ago when he was a full-time internet marketer and quickly…

Google+ is an outstanding tool for real estate agents. With Google+, agents can improve local search engine rankings, become more familiar with a target audience, and build relationships with industry influencers. But real estate agents can easily invite trouble by not using Google+ appropriately. To…

According to Wikipedia … Yelp began in late 2004, but …  “The initial site was hard to use, and attracted few readers or reviewers. In an “a-ha moment”, Stoppelman and Simmons noticed that an increasing number of users were using a feature that allowed them to write…

Last Week we Discussed … Step 6 – “Ready, Set, GoDaddy”: 12 Steps Crucial to an RE Professional’s Internet Presence Today we introduce the first of 3 Social media Giants, Twitter! Please don’t comment, or email regarding the additional 267 Social Media Outlets we could have chosen (Keeping in…